Logo_A-removebg-preview.png

耳草人內容工作室
by 陳芷儀 Rachel Chen

編輯 / 行銷 / 企劃 / 專案 / 文案

「50% 的自己 + 50% 的客戶,創造大於 100% 的好內容。」

耳草人內容工作室創辦人暨內容總監陳芷儀,畢業於政大傳播所,七年以上內容策劃資歷。以文字為生,寫專訪、寫歌詞、寫各類文案,並搭載數位內容能力與 SEO 技巧,擅於規劃媒體行銷專案。

C.Y.C. Content Studio Founder & Content Director - Rachel Chen is an editor/ copywriter with SEO knowledge and digital content creation skills. 7+ years’ experience in developing written materials - in-depth interviews, column articles, advertorials, etc. Fluency in both Mandarin Chinese and English.

 

陳芷儀 專業背景
Professional History

創辦人暨內容總監
@耳草人內容工作室 C.Y.C. Content Studio

Dec 2020 - Present

  • 長期與 BIOS monthly、VERSE、釀電影、Hahow、國影本事、非常木蘭、大慶證券等媒體合作各類文字作品。

  • 內容行銷專案:

    • 2021《WeWORD 字我訂造:流行歌詞及其創造的》新媒體展

    • 2021 《英語島 English Island》雜誌 Hahow 線上課程規劃

資深內容行銷
Senior Content Executive @ShopBack

Apr 2019 - Sep 2020

  • SEO 關鍵字行銷 / SEO content marketing

    • YOY total traffic growth 24%; YOY organic traffic growth 26%

  • KOL 行銷 / KOL marketing

    • Collaborated with over 100 KOLs (e.g. 胡椒, 賀瓏, 股癌, 百靈果, 古娃娃……) 

    • Over multiple platforms, including YouTube, Podcast, Instagram, Facebook, etc.

    • 2020 Q2+Q3 brought in over 10k new users

  • 內容變現 / Content monetization

    • Selling product placement & Adding Ads to the website

  • 平台與工具 / Knowledge of

    • Google Analytics, Keyword Planner, and Search Console...etc.

    • Basic HTML/ CSS, and Wordpress

詞人  Lyricist @跳蛋音樂工廠

Oct 2018 - Present

流行音樂產業中的小米蟲,寫歌詞。發表作品有安心亞《超女力》、張語噥《複數的孤寂》、艾薇《甘蔗掰掰》等。

  • Exclusive lyricist of X Entertainment Taiwan, working closely with Taiwanese pop music industry

  • Wrote lyrics for some famous Chinese singers, including 汪東城(Jiro Wang), 劉明湘(Rose Liu), and 安心亞(Amber An).

編輯  Editor @BIOS monthly

Mar 2016 - Mar 2019

特約編輯、正職編輯,人物專訪組及 LINE 社群統籌。寫作及企劃藝文、生活風格相關主題。

 

BIOS monthly (www.biosmonthly.com) is an arts lifestyle website which focusing on quality films, music, literature and artists, etc.

  • Develop content ideas and projects, considering audience appeal and the website’s editorial policy

  • Recruit and co-work with freelance writers

  • Successfully achieved 500k page views per year with self-composed native content

  • Lead of the in-depth interview team / BIOS monthly LINE@ project

編輯  Editor @女人迷 Womany

September 2014 - October 2017

女人迷內容部實習編輯、特約編輯,於站上發表超過 100 篇文章,以深度人物專訪、親密關係、自我成長為主。

Womany (https://womany.net) is a female-oriented media creating content over women’s lifestyle, fashion, career, and also gender issues and policies.

  • Composed 100+ articles on the website

  • Published one of the most popular articles on the website with over 840k page views.

採訪編輯  Journalist @呼叫政府

June 2014 - September 2014

議題及專題導向深度報導寫作,​主題橫跨政治、社會、農業、動保等。曾報導專題如:流浪動物 -【街頭生之歌】;長照議題- 【誰來照顧我?】;遊民議題 - 【我的遊民大夢】;青年政治 - 【政治新活水】等。

  • Conduct issue-oriented interviews

  • Managed interview outlines, in-depth interview, writing, and editing

  • Interviewees came from diverse professions, including politicians, socialists, educators, etc

議題及專題導向深度報導寫作,​主題橫跨政治、社會、農業、動保等。曾報導專題如:流浪動物 -【街頭生之歌】;長照議題- 【誰來照顧我?】;遊民議題 - 【我的遊民大夢】;青年政治 - 【政治新活水】等。

  • Conduct issue-oriented interviews

  • Managed interview outlines, in-depth interview, writing, and editing

  • Interviewees came from diverse professions, including politicians, socialists, educators, etc

語言能力認證
Licenses & certifications

多益金色證書

TOEIC Golden Certificate

Score: 980
Issued date: Oct. 2020

教育部對外華語教學能力認證

Certificate of Qualification to Teach Mandarin Chinese as a Second / Foreign Language

Issued date: Nov. 2020

聯絡我們  Get in Touch

有文字工作、專案、行銷規劃需求,或任何有趣的合作企劃發想,歡迎和耳草人內容工作室聊聊。

Thanks for submitting!